Jobless in the midst of a severely depressed economy, Andy Brooks launched Bootstrap Compost in January 2011 as a means to a paycheck. Equipped with a hand truck, a T-pass, flyers and a desire for meaningful work, Andy began collecting the food scraps of a few subscribers in his Jamaica Plain neighborhood, processing the organics in his backyard. When the DailyCandy, a popular cultural blog in Boston, caught wind of his composting business, the response was nothing short of bananas.
Flash forward five months: Igor Kharitonenkov, an up and coming multi-media producer (and coincidentally, an unemployed one), created a video short about Bootstrap. Igor was interested in profiling and promoting sustainable businesses through new media. Impressed with his work, Andy hired Igor to help with marketing and administrative tasks. At this point, the company was serving 101 subscribers and had forged a partnership with a local farm, eager to make use of the nitrogen-rich scraps.
Flash forward one year: Bootstrap had grown to 250 subscribers, matching the gray hairs suddenly appearing on Andy’s head. To add to the workload, the company was selected as a finalist for MassChallenge 2012, an internationally renowned 4-month long start-up incubator. Help was needed (more…)